The immolation of X CEO Linda Yaccarino's credibility

Forbes is unlikely to issue a correction over the errancy in its reporting below, but it matters not.

X CEO Linda Yaccarino, the longtime NBC advertising executive tapped to bring back revenue and credibility to the company from big advertisers, is facing her own credibility crisis as advertisers halt spending over Elon Musk’s endorsement of antisemitic abuse on the social media platform.

Forbes has confirmed that Yaccarino has been contacted by a groundswell of leading advertising executives who questioned why she is risking her reputation to shield Musk’s behavior—and suggested that she could make a statement about racism and antisemitism by stepping down. She has so far resisted their entreaties, sources said.

X CEO Linda Yaccarino isn’t facing a “credibility crisis” or “risking her reputation.” She has immolated her credibility with profound indifference towards antisemitic hate. Her reputation is gone. She has revealed herself for who she is, which is rotten to the core. When her boss Elon Musk, the richest man in the world, affirmed the same lethal slur of the Tree of Life synagogue killer she had a choice. She chose the $6 million dollars she makes a year over the moral legacy of six million murdered Jews. 

Perhaps the ad executives believe that morally repulsive chief executives are like cats with nine lives when it comes to their character, ethics and integrity. They are wrong and as delusional as Linda Yaccarino and her son, who is also muscling in on the Jew hate. He is trying to convince political candidates to waste their money advertising on X. Incredibly, the sales target is $100 million.

Let me say something as someone who knows a lot about political advertising. They won’t reach $4 million, and the campaigns that do will draw brutal scrutiny and wish they hadn’t. Maybe if Musk changes the name of X to Goebbels he can get the Gosar account and a few others, but besides that, Yaccarino’s antisemitic ad hustle is going to come up laughably dry.

What is most shameful about this woman and her disgusting indifference towards antisemitism is this stain on the credibility of NBCU. This was posted by Yaccarino just eight months ago on her LinkedIn profile:

What a fraud. 

Here is the Semafor report about her son:

Linda Yaccarino, the CEO of X, formerly Twitter, has turned the service’s Hail Mary bet on an imagined $100 million political advertising business over to someone she trusts: her son Matt Madrazo.

Despite owner Elon Musk’s attempts to convert the company into a subscription-based service, the company remains dependent on an advertising business that produced about 90% of its revenue in 2021. And in the initial months after he bought Twitter, Musk expressed a keen interest in restarting the social media company’s political advertising business, which it had voluntarily shuttered in 2019.

In recent weeks, Madrazo, who previously headed ad sales at the non-political, creator-focused media firm Studio71, has been privately introducing himself to influential figures in the political ad world in Washington, D.C. He’s part of what’s essentially a two-man operation to restart X’s political advertising business with the goal of capitalizing on the massive amounts of money that campaigns are about to spend during the 2024 elections.

LOL. 

It is going to be an immense joy watching the ruination that is about to come to Elon Musk and his empire of malice. 

They will all burn together, so to speak.